You must have used Paytm or other digital online money transfer applications. You also must have scanned the OR codes. But what is a QR code? QR codes, which can be in the form of a matrix or a two-dimensional barcode, are ubiquitous nowadays. They can alternatively be regarded as data that has been encoded. QR codes may be used to communicate a wide range of data, therefore there are practically endless uses for them. They can provide you with a URL (or internet address) for a movie trailer review or a discount that you can use at a nearby store. They're also ideal for data collection, such as getting people to sign up for more special offers and promotions, and so on.
This blog is about the different benefits it offers to the user. Keep reading.
A URL is the only way to link people to internet information if QR Codes aren't available. On a smartphone device, however, inputting a URL is time-consuming and inconvenient. Consumers are also more likely to make typing mistakes. Scanning a QR Code, on the other hand, is a significantly quicker and error-free operation. They do this by encoding data in two ways rather than one. They can convey information in two directions instead of one since they encode information horizontally and vertically (which is why they're a square). This results in a code that reads and transmits data more quickly.
Engage your Target Audience/ Customer
Who doesn’t love surprises? QR code works like a surprise for your customer or audience. Rather than serving all at once, let them play the game. Seeing the other side, graphical advertisements seems more engaging than the other ones. You can display the videos and pictures in printed form with the help of a QR code. Just like any food company makes the QR code which directs them to the recipe of that dish. Surveys, review requests, social networking profiles, and comment sections are all examples of interactive content.
More Information More Benefits
Print marketing, unlike internet marketing, has restrictions. Isn't there a limit to how much you can say in a newspaper ad, product packaging, or brochure? Wrong. You may provide consumers with endless information by using QR Codes. A QR code may hold a lot of information. They can typically hold up to 7089 numbers or 4296 characters. They can store data in the form of images, videos, URLs, and other formats.
Good for your Pocket
Saving money is one of the most significant advantages of QR codes. When compared to the expense of printing, QR codes are a bargain. When potential buyers scan these codes with their smartphones, they can instantly access product information.
Easy to Use and Save
QR codes aren't read by horizontal barcode scanners like those seen at checkout counters. 2D optical scanners are used to scan them. An optical scanner is similar to a conventional camera. That's why scanning QR codes with our smartphone cameras are so simple. It's as simple as pointing a camera at anything to scan a QR code. Our smartphone camera can scan QR-Codes, and the message may be read without the use of a specific gadget. QR-Codes are often rather tiny. They will take up very little room on your ad banner, booklet, product, or anywhere else you choose to put them.
- Last updated on Sep 29, 2022